About   Rafiq_sons

Since 1950

Our Legacy Since 1948





Rafiq Sons aka (RWC), Rafiq Watch Co. is a family owned watch
retail chain with one of the finest portfolio of brands to offer. With
its beginning in 1948, Rafiq Sons was one of the few initial players
to enter the watch retail business in Pakistan. The business was
named after Mr. Muhammad Rafiq, the founder of the company.
His rich experience came from the shop Bux & Co. in the Indian
held Kashmir where he worked from his childhood.
After the partition of Indo-Pak, Mr. Muhammad Rafiq came to
Pakistan & started the watch business on a small scale in Kacheri
Bazar, Faisalabad. By the grace of Allah, the business expanded to
five stores across Lahore along with a strong online presence.
Today, Rafiq Watch Co. now known as Rafiq Sons is a prominent
name in the field of branded wrist watches in Pakistan.

4th Generation

Since the establishment of our business in 1948, our policy has always been to be honest with
our customers. The legacy of honesty and hard work has now been handed over to the fourth
generation and their commitment is taking the business to its new heights. In 2022, Rafiq Sons
will be proudly celebrating its 73rd anniversary with a promise to maintain our integrity and
continue to proudly serve our customers into the future.

Sri Nagar, Kashmir

The dream started
at Bux & Co. in the
indian held Kashmir

Kacheri Bazar, Faisalabad

The first store under
the name of RWC Rafiq
Watch Co. started its
operations in Kacheri
Bazar Faisalabad near
Ghanta Ghar

Anarkali, Lahore

The second store
pronounced as Rafiq
Sons head office
focusing on B2C, B2B,
Wholesale & Imports

Liberty, Lahore

The third store
proudly opened in
the heart of the city
on popular demand

Emporium Mall, Lahore

Passionate to grow,
launched Kiosk in the
biggest mall targeting
the untapped market

Packages Mall, Lahore

Penetrated, launched another
Kiosk with an objective to target
high end market

Mall of Lahore

Expanded towards the
Cantt area of Lhr with a
store offering yet again to
the high end market

Mission and Vision

Our Mission

To be the brand of choice dedicated to our customers by providing them high quality, trend setting, value priced wearables with an excellent customer experience

Our Vision

To introduce a broad range of high quality branded wearables to satisfy all segments of society

Bestseller Brands