Marketing Article for Rafiq Sons

By Rafiq SonsMon Apr 12 2021Articles

Marketing Article for Rafiq Sons

Buying Any Watch As A Pro!
If you are a watch lover then you might have wondered what makes a watch tick and keep time with precision. The core of the watch is called a movement which muscles every function in the watch. The next brilliant thing to visualise is how and what are these movements made up of?
In fact these movements are made of mini-scale engineered delicate components that all together come up to become a superefficient watch movement that is a marvel in itself. These movements are the result of talented artisans who have an unequalled set of skills for the delicate work.

As the exterior watch design is essential, the type of movements used at the heart of the watch is equally important. If coming to basics there are two types of watch movements, quartz and mechanical movements. The mechanical movements have further two types, one is self-winding (automatic) and the other is hand-wound mechanical movement.
Stepping forward after how to look at the watch externally and internally we will move to the next fundamental step, that is knowing about which movement is worth spending your money. When you come to purchase a watch, do inquire what kind of movement powers the watch.

There are two most valued and commonly used movements in the watch industry, a Swiss and Japanese movement. If you are purchasing any luxury Swiss timepiece then you might generally see a Ronda or and ETA movement in the watch.  On the contrary you will find Japanese quartz movements in almost every other marque starting from entry level to many fashion and luxury watches.
Swiss movements are famous for their mechanical artistry whereas Swiss Quartz movements are a rear sight. Considering Japanese movements you can experience state of the art automatic Japanese movements in luxury Japanese watch brand and also have Japanese quartz movements easily available. The Swiss automatic movements hold its class as those are developed by time with more than a century of development and innovative evolution.

Looking at the construction materials of the watch, the most commonly used material is stainless steel that has high endurance and suitable for daily wearing. Companies tend to use various grades of stainless steel but the one with 316L grade stainless steel are much more durable and withstand the time test. Any cheaper grade of stainless steel will corrode in no time and ruin all the pleasure.
There are even more details that can be considered while purchasing a watch as what kind of crystal (glass over the dial) is used, depending on the price of the watch. Most commonly used crystal is a Mineral crystal, then comes the synthetic sapphire crystal and the high-end is natural sapphire crystal which is scratch resistant.

Few luxury brands also offer a see through case-back with a crystal installed in it. Those features are usually found in timepieces with automatic movements to flaunt its artistic mechanism.

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Lining

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ADDITIONAL INFORMATION

1.25 kg
90 x 60 x 90 cm
XS, S, M, L, XL
Black, Orange, White
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