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Premium Watch Blog

Marketing Article for Rafiq Sons

Buying Any Watch As A Pro!
If you are a watch lover then you might have wondered what makes a watch tick and keep time with precision. The core of the watch is called a movement which muscles every function in the watch. The next brilliant thing to visualise is how and what are these movements made up of?
In fact these movements are made of mini-scale engineered delicate components that all together come up to become a superefficient watch movement that is a marvel in itself. These movements are the result of talented artisans who have an unequalled set of skills for the delicate work.

As the exterior watch design is essential, the type of movements used at the heart of the watch is equally important. If coming to basics there are two types of watch movements, quartz and mechanical movements. The mechanical movements have further two types, one is self-winding (automatic) and the other is hand-wound mechanical movement.
Stepping forward after how to look at the watch externally and internally we will move to the next fundamental step, that is knowing about which movement is worth spending your money. When you come to purchase a watch, do inquire what kind of movement powers the watch.

There are two most valued and commonly used movements in the watch industry, a Swiss and Japanese movement. If you are purchasing any luxury Swiss timepiece then you might generally see a Ronda or and ETA movement in the watch.  On the contrary you will find Japanese quartz movements in almost every other marque starting from entry level to many fashion and luxury watches.
Swiss movements are famous for their mechanical artistry whereas Swiss Quartz movements are a rear sight. Considering Japanese movements you can experience state of the art automatic Japanese movements in luxury Japanese watch brand and also have Japanese quartz movements easily available. The Swiss automatic movements hold its class as those are developed by time with more than a century of development and innovative evolution.

Looking at the construction materials of the watch, the most commonly used material is stainless steel that has high endurance and suitable for daily wearing. Companies tend to use various grades of stainless steel but the one with 316L grade stainless steel are much more durable and withstand the time test. Any cheaper grade of stainless steel will corrode in no time and ruin all the pleasure.
There are even more details that can be considered while purchasing a watch as what kind of crystal (glass over the dial) is used, depending on the price of the watch. Most commonly used crystal is a Mineral crystal, then comes the synthetic sapphire crystal and the high-end is natural sapphire crystal which is scratch resistant.

Few luxury brands also offer a see through case-back with a crystal installed in it. Those features are usually found in timepieces with automatic movements to flaunt its artistic mechanism.

The Eminent Watchmakers Today Part 2

As previously discussed, in the present day we cannot keep with the names of watch manufacturers that emerge every other day. But few new manufacturers have been able to grab a podium position among the century old luxury watchmakers. Here few more names that have been either able to keep up with their already ultra-luxury brand image or have struggled to earn their class.

IWC Schaffhausen

The International Watch Company may not have an appealing name as few others. The Swiss-German brand proves its worth by creating tremendously attractive yet simple timepieces, inspired by their own aviation history.

IWC Schaffhausen is one of the first watchmakers to adapt the functional characteristics of the pilot’s watch. The most prominent model in the range is Mark XI, any military-inspired watch collector would admire it.

The Swiss-German company has expanded its range with the time, the classic Portugieser range is one of the oldest series offered by the company. The Portofino Ingenieur is an automotive inspired range. The Big Pilot with its prominent crown and the Spitfire Chronograph are some authentically aviation inspired timepieces.

Jaeger-LeCoultre

Jaeger-LeCoultre is a Swiss manufacturer very well known for producing its iconic rectangular-dial Reverso range. This range was developed in appreciation to the polo players who were desperate to wear their watches while playing in the field and a tribute release is also seen now and then.

If somehow you don’t admire a rectangular-dial timepiece then Jaeger-LeCoultre also has to offer a round-dial range Master Collection with elegant styling. For women there is Rendez-Vous. If you think of having further more classy option, then you can always go for Hybris Mechanica range in which the Master Grande Tradition Gyrotourbillon Westminster Perpétuel is the top notch.

 Montblanc

Montblanc moved from a master manufacturer of writing instruments to a significantly luxury watch manufacturer. Though Montblanc made a late entry into the watch industry, they chose the right path to prove their exclusivity. The company took over the greatest chronograph manufacturing company Minerva based in Switzerland. Since then it has used Minerva movement proving high-end precision and class.

Even if the Summit smart-watch could not gather enough hype but the all hailed Geosphere is a time tested watch that you can invest in for expanding your watch collection. Nonetheless you can always pair your Montblanc timepiece with their other crafts, pens, cufflinks, etc.

 Nomos Glashutte

Nomos Glashutte may not be a century old jewellery grade watch manufacturer but it has given very sleek design language to their complete range. Their “less is more” aesthetics have proven to be a unique creation. The in-house developed Nemoatic movements are the proof of high quality dedication as it shares its horology with A. Lange & Sohne. Coming to the Autobahn range of Nomos Glashutte carries the same minimalist design language with high precision movement and functionality.

Omega

Omega has created its own admirers that give a tough competition to Rolex Watches collectors. This brand from Swatch Group holds a flagship status in the group. Considering its Seamaster 300m Professional is a renowned model used in James Bond movies. On the other hand Speedmaster is the first ever watch to travel to the moon, being worn by none other than Buzz Aldrin himself.

The movements used in the Omega watches are further developed versions of Co-Axial movements originally made by British watchmaker George Daniels. Recently, Omega has scored a new record for deepest dive with the longest time, leaving Rolex behind.

Patek Philippe

Patek Philippe is no less prestigious collectors watch than Rolex watches. More or less both brands are considered the one of very few ultra-luxury watch manufacturers.  The model range is vast which covers all the aspects of any luxury watch collector. The iconic 1970s steel Nautilus is a self-describing luxury collectors’ item which can only be bought after lining up in a waiting list. On the other hand it also has a dressing range watches for various customer needs.

The limited production numbers of Nautilus has lengthened the waiting list whereas the demand is increasing day by day. The ultimate quality conscious manufacturing process makes it worth the price tag and wait.

Parmigiani Fleurier

It is named as one of the youngest watchmakers from Switzerland. Michel Parmigiani established the company in 1996 in Fleurier. The owner of the company is known as a well reputed watches and clock restorer in the industry. This pedigree makes it even more authentic for watch manufacturing. Taking a step further in designing aesthetics, the gold ratio is used in designing timepieces. Their collaborative timepieces with Bugatti for Chiron, have stepped up the brand image in the watch industry.

Rolex

Rolex is the name that everyone has seen or heard of even if they are least interested in watches. It is a marvel in its name. They have the top-most seat in the watch industry with producing more than 80,000 timepieces annually. The simpler and classic Day-Date are easier to grab. When talking about the Daytona Cosmograph, they are expensive to get a hold on or you might be lucky to get a fully-cared pre-owned timepiece.

Lahore Shopping Festival with Rafiq Sons The Luxury Watch Company @ EmporiumMall

Lahore Shopping Festival with Rafiq Sons The Luxury Watch Company @ EmporiumMall

Lahore Shopping Festival at Emporium Mall with Rafiq Sons The Watch Company: Wearing a luxury watch is a sign of elegance and taste. Everyone has a desire to have a watch as a time piece but having a high end luxury watch to complement their style and personality defines uniqueness for oneself. In Lahore you can get a quality certified luxury watch from Rafiq Sons The Watch Company. Gold plated, platinum plated, expensive gems embedded and carbon fiber are few different types of luxury watches.You can have different watches for different occasions or according to one’s taste as Rafiq Sons The Watch Company offers you the full range in luxury watches. With the time passing watches have evolved from simple time pieces to luxury watches defining different tastes. In the present era watches describe individuality for its owner.Modern day watches are made by using different naturally extracted materials and modern synthetic materials which also make it even more desirable and exclusive. Diamonds and expensive gems are also widely used for decorating luxury watch dials and its bracelets. Few decades ago luxury watches were not easily available all over the world. Limited numbers of brands were working in this industry all over the world.When Rafiq Sons The Watch Company started its watch business, in those days availability of luxury watches was a rarity in Pakistan. Our company did the best to close the gap in the market of luxury watches in Pakistan. Rafiq Sons The Watch Company is a luxury watch boutique serving its customer since last 40 years. It is one of the top few luxury watch boutiques in Pakistan since the beginning.It has been dealing in famous watch brands including Rado, Tissot, Seiko watches, Q&Q, Fossil, Bonito, Casio watches and many more since the beginning. Our prestigious watch company is also a certified distributor of Citizen watches, Royal London and Omax watches. Rafiq Sons The Watch Company also entertain after sales warranty for the brands under its dealership range.Rafiq Sons The Watch Company is dedicated to keep its standards high by providing its customers the best and quality assured full range of original luxury watches. The watch market is also filled with counterfeit and replica watches of luxury brands. We at our company value our customer and its investment for luxury watches. Rafiq Sons The Watch Company offers original branded watches for customers with after sales services. Rafiq Sons has spread its services as a chain of luxury watch boutiques through the city. One of its outlets is situated at ground floor in Emporium Mall. Our customers can get original certified luxury watches from the Emporium Mall outlet.

Lahore Shopping Festival 2018 at Emporium Mall

Emporium Mall is one of the biggest malls in Lahore and is also having a mega Lahore shopping festival 2018 going on right now. In accordance to the Lahore shopping festival 2018 Rafiq Sons The Watch Company has expanded its luxury watches range and is offering attractive prices for its customers.You can come and enjoy the Lahore Shopping Festival with your family and buy luxury watches for yourself and your loved ones from Rafiq Sons The Watch Company.

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Why choose product?

  • Creat by cotton fibric with soft and smooth
  • Simple, Configurable (e.g. size, color, etc.), bundled
  • Downloadable/Digital Products, Virtual Products

Sample Number List

  1. Create Store-specific attrittbutes on the fly
  2. Simple, Configurable (e.g. size, color, etc.), bundled
  3. Downloadable/Digital Products, Virtual Products

Lining

100% Polyester, Main: 100% Polyester.

ADDITIONAL INFORMATION

1.25 kg
90 x 60 x 90 cm
XS, S, M, L, XL
Black, Orange, White
Relaxed fit shirt-style dress with a rugged

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Janice Miller
April 06, 2023

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Benjam Porter
April 06, 2023

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